"THE COFFEE THAT RESPECTS THOSE WHO DRINK IT AND THOSE WHO PRODUCE IT"

Our commitment to greater sustainability began with the founding of our Company in 2018. Today we want to put our daily commitment in black and white, so that our work and passion impact this world as little negatively as possible.

What do we do concretely?

Here are the projects and actions we implement:

1. Since the first roast in 2018, we have chosen an IMF roasting machine equipped with a Catalyst. A special burner that operates at an average temperature of 600°C and thanks to that temperature manages to reduce atmospheric emissions of NOx, CO2, CO, Formaldehyde, etc. (Biennial analyses show that our atmospheric emissions are less than half, in some cases even 1/4, of the maximum legally allowable threshold)

2. In October 2021, we decided to take the first step on packaging, as follows:

• We use only recycled cardboard boxes and paper tape for E-Commerce packaging
• We switched from a triple-layer packaging (Plastic/Aluminum/Plastic) to 100% Plastic Packaging created with CO2 Neutral.

3. We launched a project in collaboration with the Shopify E-Commerce Platform, through an App called PLANET. The Planet App allows you to offer zero-impact shipping for all orders by supporting some of the planet’s most promising climate projects. Planet automatically calculates the estimated emissions for the shipment of each of your orders

4. With the initiative "Buy 1. Plant 1, Harvest 1." every time you buy a package on the E-commerce, we plant a Mangrove in Madagascar with Eden Reforestation Projects, consider that a Mangrove can absorb up to 300kg of CO2 in its life cycle! Along with this, we collaborate with Plastic Bank, every coffee package purchased allows us to remove from the oceans the equivalent of one plastic bottle supporting communities that collect plastic in exchange for social projects in poor areas! You can also choose to plant 2 Mangroves with 1€ more!

5. In addition to the PLANET/Shopify project, we join the "Climat Protect" project by GLS Courier. Climate Protect is GLS’s environmental strategy that through emission offsetting aims for climate neutrality, also in this case shipments are offset in projects aimed at removing CO2 from the air, furthermore the financial contribution is used to purchase low climate impact electric vehicles. Additionally, GLS implements forest conservation projects and installs renewable energy production plants, thanks to partnerships with specialized and certified agencies in the sector. Until October 2024 we have removed together with our customers: Click and see

6. Adopt a Coffee tree in Ecuador with Treedom. We have created albums to collect our Labels of various coffees. Every time the label collection album is completed, the adoption of a Coffee Tree in Ecuador is gifted.

7. In 2023 the Farmgate Price project begins. We care about the taste price of the coffee we buy. Technically it is called "Farmgate Price" and identifies the real price paid to the producer, we buy raw coffee in two ways: 1. directly from farmers/cooperatives, 2. from Specialty coffee importers in Europe. In the second case, we ask our suppliers to share the real price they paid to the farmer or cooperative for the coffee they resell to us. In the future you will see this item more and more in our coffees.

8. Since August 2025, we have definitively switched to 100% Compostable Packaging for all our coffees, both in 250g and 1kg formats. It is an important and definitive step, one that changes the sustainability asset forever. We are proud to be among the pioneers of Compostable applied to the world of coffee beans. We use a material called NatureFlex that provides a barrier effect and at the same time is Home Compostable.

We are not perfect and we know it, but we want to be transparent!

Okay, but in the end, what does Sustainability mean?

Con the term sustainability, first used in 1992 during the first UN Conference on the Environment, it means the “condition of a development model capable of ensuring the satisfaction of the needs of the present generation without compromising the ability of future generations to meet their own.” This is a definition of sustainability that focuses mainly on ecology but, today, the term sustainability is also associated with concepts such as economy and society (the acronym is ESG, Environmental, Social, Governance) What does sustainability mean then?

It is precisely thanks to the term “sustainability” and what it means that humans have begun to pay attention to the greenhouse effect and the ozone hole, situations arising precisely from the unsustainable use of environmental resources.

If we wanted to give a definition to the word “sustainability” that is not directly centered on the environment, we would talk about it as the necessary condition to achieve a global balance between man and ecosystem. A balance essential for the proliferation of the human race over time.

The approach to Sustainability, what are the application sectors?

There are 3 main areas:

1. Environmental: That is the condition through which the process of exploiting natural resources, aimed at technological development or human sustenance, can become less impactful on the environment so as to allow coexistence also for future generations. (see for example intensive cultivation of low-quality coffee)
   Without the implementation of globally shared environmental sustainability plans with targeted multi-year objectives, soon humanity will have to face the most catastrophic consequences of its constant exploitation of environmental resources.
   Deforestation, desertification, glacier melting and the consequent sea and ocean level rise, the ozone hole, global temperature rise are just some examples of what humanity will have to face.
   Some strategies already implemented to improve environmental sustainability are the development of green areas in urban spaces, increasing attention to industrial production, the use of renewable energy sources and recycling or proper waste disposal.
2. Economic: That is the concept of sustainability linked to the capacity of an economic system to produce income and jobs consistently.
   It might not be obvious that an unsustainable economic system is doomed to extinction. (see for example the exploitation of farmers by large industries that take advantage of poverty to pay very little for coffee) If work is not promoted and income is not produced, money does not circulate and the economic system collapses. That is why, in a society that finds its stability in the economic system, it is essential that it is sustainable. It is no coincidence that one of the paradigms of economics is growth
3. Social: That type of sustainability that allows the cohesion of a society capable of supporting its members who, collaborating to achieve common goals, are also able to achieve individual well-being. (an example is the Cooperation between farmers and coffee producers)
   A paradigm of social sciences is, in fact, the concept of equality.

We have a long way to go, we know! But we have taken the first steps towards the future