So much so that some of those who labeled Specialty Coffee as a passing fashion with an end in a few years, we see today coming out on the market today with products that somehow try to replicate the idea of Specialty Coffee.
But when it comes to Specialty Coffee, what is it?
A brief introduction to what a Specialty Coffee is is always good to do
A wonderful and expensive Brunello di Montalcino, not left open for 4 weeks, not shaken several times upside down and not served in paper cups.
- Traceability: Specialty coffees come from a controlled and certain supply chain, the cost that is paid in addition to a different coffee is given by the next point, sustainability. The consumer must make sure that the Products he buys as a Specialty have a supply chain that comes as close as possible to the Farmer (say Brazil Santos, Colombia Supremo, Ethiopia Sidamo, Guatemala SHB, etc ... it's like saying "Italian Red Wine", you would buy it as a Special Wine in the Enoteca?).
- Sustainability: Specialty coffees bring out the farmers who produce them, from the logic of the C Market (or the market that suffocates and impoverishes entire populations in Origin), simply because it is based on the principle of Quality, higher quality, higher economic value.
- Fair Price: Specialty coffees, being paid more and supporting the supply chain up to the Farmer, allow them a better present and future, send their children to school, give them the essentials for a dignified life, workers in Origin to have a payment fair and that takes them out of poverty and exploitation.
- Craftsmanship: A Specialty Coffee also supports the Roaster (usually Artisan) who in his laboratory tries to do his utmost to keep the Quality chain high (if it is true that Artigiano does not necessarily mean "good product", it is true however that working only and exclusively a type of coffee such as the "Specialty" gives you enormous knowledge on how to roast them and respect them).
- Quality: Ultimately, buying a Specialty Coffee gives you the certainty that there is a Value inside that package of Coffee, almost always supported by a very high quality, by aromas and flavors that have been lost over the years, stories of people and emotions that arise in Origin and end up in your Cups.