"Specialty and commercial are two opposite markets, which often also have different target customers, so you don't step on your feet"
A brief introduction to what a Specialty Coffee is is always good to do
A wonderful and expensive Brunello di Montalcino, not left open for 4 weeks, not shaken several times upside down and not served in paper cups.
Or a fantastic Artisan Panettone by some Master Pastry Chef, taken and crumbled left open for 2 weeks and then soaked in Soya's Milk * (* yes it's not called Latte by law, but it gives a good idea), I spend € 45 for that Panettone , I want to enjoy it to the fullest of its quality.
Let's look at these five:
- Traceability: Specialty coffees come from a controlled and certain supply chain, the cost that is paid in addition to a different coffee is given by the next point, sustainability. The consumer must make sure that the Products he buys as a Specialty have a supply chain that comes as close as possible to the Farmer (say Brazil Santos, Colombia Supremo, Ethiopia Sidamo, Guatemala SHB, etc ... it's like saying "Italian Red Wine", you would buy it as a Special Wine in the Enoteca?).
- Sustainability: Specialty coffees bring out the farmers who produce them, from the logic of the C Market (i.e. the market that suffocates and impoverishes entire populations in Origin), simply because it is based on the principle of Quality, higher quality, higher economic value.
- Fair Price: Specialty coffees, being paid more and supporting the supply chain up to the Farmer, allow them a better present and future, send their children to school, give them the essentials for a dignified life, for workers in Origin to have a fair payment that takes them out of poverty and exploitation.
- Craftsmanship: A Specialty Coffee also supports the Roaster (usually Artisan) who in his laboratory tries to do his utmost to keep the Quality chain high (if it is true that Artigiano does not necessarily mean "good product", it is true however that working only and exclusively a type of coffee such as the "Specialty" gives you enormous knowledge on how to roast them and respect them).
- Quality: Ultimately, buying a Specialty Coffee gives you the certainty that there is a Value inside that package of Coffee, almost always supported by a very high quality, by aromas and flavors that have been lost over the years, stories of people and emotions that arise. in Origin and end up in your Cups.