Hoop is an innovative radial infusion brewer, created by Ceado, winner of the Best New Product Award: Consumer coffee preparation & serving equipment .
The Hoop brewer is an accessory that allows everyone to freely experience and explore the world of coffee by following their own rules.
The external part is called the Outer Loop, it contains the water during the extraction.
The water reaches the coffee through the holes in the Flow Tower.
The coffee is filtered thanks to the Paper Filter.
Insert the filter, wet it, add the coffee and pour in the water. Hoop will do the rest!
With Hoop you get a practically automated extraction.
This allows you to focus more on the coffee and the final result, leaving the preparation and extraction technique to the Hoop coffee brewer!
Hoop is accessible to anyone who wants to live the experience of drinking quality coffee without the need to have specific knowledge about extraction.
GuideHow to choose
Nitrogen & vacuum sealing
Every pack is sealed in a protective atmosphere — first vacuum, then nitrogen — to remove oxygen. Unopened, the coffee stays fresh for up to about 2 months after roasting. Shelf life depends a lot on temperature and season: a little less in summer, a little more in winter.
Roast profile
We roast in two profiles, depending on your brewing method:
- Light — great for V60/Aeropress, for those who want brighter acidity and lots of aromatics. Recommended for all pressure-free methods (filter, Aeropress and similar).
- Medium — great for espresso/Moka, for those who want a more intense flavour with a hint of bitterness. Recommended for espresso and Moka.
Grind
Any grind works, as long as it suits your method. With us you can choose whole beans, or pre-ground for Moka or for filter.
Shelf life
For the best taste, enjoy it within 10–45 days of roasting (60 at most). The roast date is always printed on the label.
GuideHow to brew
Espresso
- Fine grind
- Water at about 90–92°
- Single dose 8–9 g (double 15–17 g)
- Extraction around 25 seconds
Moka
- Filtered or bottled water (never tap)
- Medium-fine grind, don't tamp
- Medium heat; take it off the stove as soon as the flow turns pale
Filter V60 / Chemex
- Medium grind (medium-coarse for Chemex)
- About 15 g per 250 g of water, at 90–94°
- Bloom 30–40 s, total draw-down ~3 min
Aeropress
- Medium grind, water at 85–90°
- About 17 g per 200–220 g of water
- Bloom 30–40 s, total time 2–3 min
Other methods
There are many other brewing methods: if you need help with one that isn't listed, just get in touch.
More FAQ
Will this brewer work well if I have no experience with coffee brewing?
This brewer is designed for all skill levels, including beginners. It automates the extraction process, so you don’t need prior knowledge to make quality coffee. It lets you focus on the coffee itself rather than complex brewing techniques. If you want a simple, consistent brew without mastering manual methods, this brewer suits you well.
Can I use any type of coffee filter with the Hoop Hand Brewer?
You need to use paper filters designed for this brewer because the filtration relies on the specific shape and fit. Using other filters may cause uneven extraction or leaks. The product description specifies a "Filtro di Carta" (paper filter) as essential for proper operation and consistent results.
How does the radial infusion system affect the coffee extraction compared to traditional brewers?
The radial infusion system distributes water evenly through the coffee grounds via multiple small holes in the Flow Tower. This ensures uniform extraction and consistent flavor. It reduces common issues like channeling or uneven saturation typical in other manual brewers. This design helps achieve a balanced cup without needing advanced technique.
Is the Hoop Hand Brewer suitable for making multiple cups or just single servings?
The Hoop Hand Brewer is optimized for single servings, focusing on quality and precision over volume. Its design and capacity best support individual coffee experiences rather than large batches. For multiple cups, you’d need to repeat the brewing process or consider a different device.
What materials is the Hoop Hand Brewer made of, and are they safe for food contact?
The brewer uses food-safe materials designed specifically for coffee preparation. The Outer Loop and Flow Tower components are made to withstand hot water without degrading or affecting flavor. While exact materials aren’t detailed, it is safe to assume Ceado ensures compliance with food safety standards for this award-winning product.
How should I clean and maintain the Hoop Hand Brewer for the best performance?
Clean the Outer Loop and Flow Tower after each use by rinsing with warm water to remove coffee oils and residue. Use mild detergent occasionally but avoid abrasive scrubbing that could damage surfaces. Regular cleaning prevents buildup that might affect flow and extraction quality. Paper filters should be discarded after each brew.
